Mission：
For the user: heart service to customers, so that the human life colorful.
For employees: to create space for development, enhance the value of staff, improve the quality of work life.
For the society: to promote the healthy development of the cause, and to serve the social civilization and progress.

Operation philosophy：
Honesty, truth, innovation, high efficiency, responsibility!

Ethics：
We would rather lose money, not lose credibility; pure personhoods, work in just ways;
Work for the better, treat people sincere and pragmatic; business regardless of size, all equal treatment;

Enterprise style:
Serious, responsible, strict, active and efficient
Seriously: excellence, inquisitive
Responsible: the courage to take responsibility, responsible for the end
Strict: strict management, strict punishment. Yanyilvji strict to the law, strict in work flow, strict reward and punishment.
Initiative: take the initiative to accept the task, take the initiative to assume responsibility, take the initiative to find the problem, improve the initiative to improve.
Effect: clear work plan, quick response. Finish today's work, leaving room for tomorrow.